Case Study: Designing the Jacob Sheep Experience

About Jacob Sheep

Jacob Sheep - the modern bridge for the ancient biblical sheep of Jacob, now returned to their ancestral homeland in Israel after over 3000 years.

The mission of the brand is to tenderly care for and preserve these sacred sheep, and connect individuals with a tangible piece of this legacy through their handcrafted, second-to-none shofars, made exclusively from these very sacred sheep.

Our project centered on designing an intuitive and modern digital platform to share the captivating stories of these sacred sheep and the exclusive shofars crafted from their horns.

Our goals

To create a modern, intuitive, user-friendly website to showcase the rich history of the Jacob Sheep, embedded with e-commerce functionality allowing for the effortless and seamless purchase of the sacred shofars.

  • Cultural and Spiritual Authenticity

    Every visual and written element has been crafted to reflect the spiritual depth and heritage of the Jacob Sheep with dignity and symbolism.

  • Seamless Product Ordering

    We implemented a secure, user-friendly e-commerce experience that allows users to explore and purchase products with confidence and ease.

  • Digital Storytelling

    We created a flexible platform that supports future storytelling, blogging, and educational to keep the community informed and involved.

  • Clear and Accessible Navigation

    We designed the website structure to be intuitive and user-friendly for all visitors, including those unfamiliar with modern digital interfaces.

  • Engaging Multimedia Experience

    The site includes video, music, and sound to convey not just facts, but atmosphere, letting visitors connect emotionally with the project.

  • Fully Responsive Design

    The website layout adjusts seamlessly across all screen sizes, ensuring a smooth and comfortable experience on any device.

Scope of Work

The project consisted of several milestones and phases. Each stage was meticulously planned to actively collaborate with the client and integrate their valuable input, ensuring maximum client satisfaction and delivering a solution that truly meets their vision for the project.

  1. Research, Wireframing and Prototyping

    Low-fidelity layouts after extensive research, to help align early expectations and test content flow before moving into visual design.

  2. Visual Identity and UI Design

    We developed a clean and reverent aesthetic that reflects the spiritual and cultural weight of the Jacob Sheep project.

  3. Website Development with E-Commerce Integration

    We implemented a fully functional online store with product filters, variant selection, and a secure checkout flow.

  4. Copywriting and Microtext Support

    We supported the tone of voice and user communication with clear, empathetic copy throughout the interface.

Site map

Based on the research and project requirements, we designed a site map, wireframes, and prototypes for each page. In total, we created 10 pages for the website based on the site map.

Home page
  • Hero block
  • Our history
  • Sound of Shofar
  • Shop & Donate
  • Our events
  • Client stories
History
  • Origin map
  • Genesis 30:32
  • Genesis 30:37
  • Day return
  • Shepherdess
  • Shop & Donate
Shop
  • Hero block
  • Product filter
  • Product cards
  • Sound of Shofar
  • Product page
Client stories
  • Hero block
  • Recommendations
  • Testimonials
  • Lead form
  • Review page
Donations
  • Info block
  • Donation options
  • Online donation card
Blog
  • Main article block
  • Recent articles
  • Article filter
  • Articles cards
  • News cards
  • Archive articles
  • Article page
Contacts
  • Contact info
  • Lead form

Typography, Colors & UI

We chose 2 distinct fonts: a modern serif font for all headings and a minimal readable font for all body text. Complementary brown hues were chosen to emphasize the project's natural elements.

Cormorant Garamond

The font is used in the main headlines of the website

  • BoldAa
  • SemiBoldAa
  • MediumAa
  • RegularAa
  • LightAa

Inter

The font is used in level 2 headings (H2), 3 levels (H3) and in the description text

  • BoldAa
  • SemiBoldAa
  • MediumAa
  • RegularAa
  • LightAa

Base icons [24px]

icon icon icon icon icon icon icon icon icon icon icon icon icon

Social media [24px]

icon icon icon icon icon
  • #614A20
  • #7E6029
  • #A17A35
  • #C4984B
  • #CFAC6D
  • #D9BD8B
  • #E4D1AE
  • #F1E7D5

Design concept

We created a minimalistic and user-friendly design, with stunning, sentimental visual imagery and content to foster a deep connection between the viewer and the rich history of the Jacob Sheep.

Strategically integrated e-commerce sections were then seamlessly incorporated to showcase shofars available for purchase.

E-Commerce Integration

To ensure seamless transactions, we implemented a safe and user-friendly purchase flow, offering multiple payment options and international shipping for shofars and other products.

The e-commerce experience includes:

  • A fully secure payment gateway
  • Reliable and swift international shipping to all countries
  • A streamlined, user-friendly purchase flow

Media Production

Our team shot, produced, and executed a comprehensive portfolio of captivating videos and photographs captured across multiple countries, to authentically convey the brand's essence and mission.

Blogging & Copyrighting

Using strategically researched high-ranking SEO keywords, we created a robust library of well-optimized blog posts and articles.

This collection explores the rich history of the Jacob Sheep farm, exclusive unfiltered diary entries from its inception, and many more engaging stories.

Our results

  • Web Design Icon

    Web Design

    We delivered a comprehensive user-friendly website design, complete with a detailed sitemap, wireframes, mockups, prototypes, and a cohesive design system.

  • Web Development Icon

    Web Development

    Based on the approved mockup design, we created a pixel-perfect live version of the website, complete with e-commerce functionality, with a secure payment gateway, multilingual integration, subscription and contact form and a host of other essential features.

  • Content Production Icon

    Content Production

    Our team produced high quality visual content and the website copy for the website based on extensive market research within the industry.

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